If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Know what your goals are. Why do you want to use Youtube marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Youtube's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Select your updates carefully. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Take advantage of Youtube Insights to learn which of your updates is the most successful, and provide more content that is similar.
Don't ramble on your page. Don't fall into the Youtube trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
Organize a contest on Youtube. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
When thinking of information to share with your followers on Youtube, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure read review that people unfollow your page.
You need to learn the best ways to use Youtube for marketing and this piece should serve as a great reference going forward. You now need to target these techniques towards your own audience. Prior to starting out with Youtube marketing, find out more about it.